Your book is ready to go! But do you know how to market it? How do you get the word out? What are your plans for promoting your book? Are you biting your nails about getting reviews? Easily promote and market your book by knowing the steps! The marketing tools outline in this video tutorial helps authors simplify the process of publicizing your book.
NOTE: Even if you traditionally published, publishing houses are asking authors to do more of their own marketing by being active with a website, blog, and social media. Writers who seek a traditional publishing route will also be asked what they are doing on social media. Be ready with your marketing plan and have your website and social media accounts set up and functioning.
Topics covered by the video Promoting! Next Step Marketing Tools includes:
- Why a website with a newsletter is the foundation of building your book publishing empire.
- How to use a newsletter to promote your books. How often to send it, and how to find ideas.
- How Reader Magnets work to entice readers to check out your book.
- Social Media platforms – which ones work best for authors?
- Why have an Author platform on Amazon, Goodreads, and Bookbub?
- Book reviews: the two types and how one can be paid.
- Where to find reviewers for your book and how to ask for a book review.
- Paid book ads and what to do before you jump into the deep end of advertising your book.
- Preparing for in-person events where you will sell or promote your books.
Next Step Tools to Market Your Book: Links and Resources.
Your website should have (please double-check every page!)
- Newsletter Signup. MailerLite (free under 1,000). I use ConvertKit, but it is rather complicated to learn.
- Give subscribers an immediate item of “value,” called a Reader Magnet (i.e. free book or short story is typical).
- Links to ALL places where ALL your books can be bought.
- Use universal book links for Amazon. These directs the visitor to the correct Amazon website for their country.
- https://www.booklinker.net/index.php (free service makes these links).
- See this article on how to make an author’s media kit which includes resume, headshot etc…
- Resume, includes your background as a writer, your experiences, list of books, dates they published etc
- Your Bio, headshot, and a way to contact you (keep it simple!)
- View my media kit here made in Canva.
- Links to ALL of your social media: Amazon author profile, Goodreads, Facebook, Instagram, Pinterest, YouTube, Twitter etc.
- If you are on it, list it!
- List links on ALL pages of your website.
- Blog – the goal is 1x a week at least; 2-3x is better.
- Calendar of Events: where you will be.
- Make your website format is MOBILE friendly!
Newsletter Swaps
- Build your newsletter by swapping books with other authors of your genre.
- Only swap with authors/books that would actually appeal to YOUR reader.
- Favorite services:
- Book Funnel https://bookfunnel.com/
- Story Origin https://storyoriginapp.com
Reader Magnets
- Something of value to your subscribers, such as a free book.
- MailerLite is the program I prefer (free under 1,000)
- ConvertKit has the ability to make reader funnels (a series of emails that are in automated sequence)
- Newsletter Ninja by Tammi Labrecque
- Reader Magnets by Nick Stephenson
Developing your website, social media platform
- Rule of thumb: 80 percent content; and 20 percent selling.
- Follow on social media authors in your genre who are doing well. Their readers would be your readers!
- Subscribe to their newsletters.
- Be nice and friendly. Network and make friends.
Social Media
- Pick one platform and work it for 6 months.
- Don’t advertise with them until you research and do test ads
- Facebook
- Follow authors
- Follow writing and book-related groups that would be helpful.
- Find groups that appeal to your readers, share their content on your FB page.
- Feed your blog posts to your FB page.
- Book Reviewers here can be brutal. Research first before asking.
- Twitter
- Short, pithy quotes with links
- Great place to network with other authors
- Might be a place to find book clubs
- Instagram
- Supportive network for Indie authors
- Bookagrammers showcase books
- Pinterest
- Links can keep providing you traction long after they were posted.
- Study other authors on Pinterest and what they are doing to see what would work for you.
- YouTube
- Requires that you enjoy filming yourself.
- Book Reviewers here can be brutal. Research first before asking.
Reviews
- Friends and family cannot review you on Amazon.
- The best source is networking through your Social Media
- Reach out and ask someone every day but make sure you
- Use their correct name
- Know what their review policy is
- They like, read, and review your genre
- If they say no, you thank them nicely and move on
- Keep track of who you have asked.
- NEVER COMPLAIN ABOUT A REVIEW!
Editorial Reviews sources (these are not endorsements! Those in bold I have used and do recommend.)
- Literary Titanhttps://literarytitan.com/book-review-service/
- click here for 10% off
- San Francisco https://sanfranciscobookreview.com/submission-guidelines/
- Blue Ink https://www.blueinkreview.com/purchase/
- Clarion https://publishers.forewordreviews.com/reviews/
Book tours services (this not an endorsement! Those in bold I have used and do recommend.)
- Itsy Bitsy Book Tour – https://itsybitsybookbits.com/ (my favorite)
- Silver Daggers – https://www.silverdaggertours.com/book-a-tour.html
- Lola’s Blog tours – http://www.lolasblogtours.net/
- Xpresso Book tours – http://xpressobooktours.com/
- Promotional Book tours – https://www.promotionalbooktours.com/
- Spotlight tours (Instagram) – https://www.instagram.com/spotlight.tours/
Author Platforms
- Amazon – go here to claim yours https://authorcentral.amazon.com/
- allows a blog feed and limited videos
- has a space for a bio
- has a follow option, which notifies readers of new books when published
- has reviews from users
- Goodreads
- See this article for an in-depth review of how to use Goodreads as an author.
- claim once you’ve published a book
- allows a website link
- allows your blog feed
- has a space for a bio
- has a follow option
- has reviews from users
- Bookbub
- See this article for an in-depth review of how to use Bookbub as an author.
- allows a short bio
- has a follow option, which notifies readers of new books when published
- has reviews from users
- Good platforms for reviewers who refuse or cannot review on Amazon
- Goodreads
- Bookbub
- Barnes and Noble
- Kobo
- Apple books
Paid Advertising
- Research first:
- Bookbub many free articles – https://insights.bookbub.com/
- Publisher Rocket free videos – https://publisherrocket.com/
- Amazon Marketing Services (AMS)
- Good info here https://nicholaserik.com/promo-sites/
- Some favorites email direct newsletters: (many more than this but these seem to be the top ones people see results with)
- BookBub – https://partners.bookbub.com/
- Bargain Books – https://www.bargainbooksy.com/sell-more-books-2/
- Free Booksy – https://www.freebooksy.com/freebooksy-feature-pricing/
- The Fussy Librarian – https://www.thefussylibrarian.com/advertising
- RobinReads – https://robinreads.com/
- Buckbooks – http://buckbooks.net/
- EreaderNewsToday (ENT) – http://www.ereadernewstoday.com/
- Book Barbarian (SFF) – https://bookbarbarian.com/
- Book Adrenaline (thrillers/mysteries) https://bookadrenaline.com/
- Red Roses Romance – http://redrosesromance.com/
- My Book Cave https://mybookcave.com/subscribers-and-pricing/
Definitions
- Headshot: professional photo of you from chest/shoulders up that has a non-fussy background so the media can use it.
- Newsletter: email newsletter which the author manages. Collects emails through their website.
- Newsletter Swap: You share an author’s book with link in your newsletter; the other author shares your book and link in their newsletter. Actual email accounts are not shared.
- Reader Magnet: an appealing offer that attracts a reader, usually some free offer.
- Permafree: your ebook is permanently free on Amazon and other platforms. To accomplish this, you must list the ebook free on other websites and then ask Amazon to “price match.”
- KU: Kindle Unlimited on Amazon. Available for ebooks.
- Street Team: group of people who are your loyal readers (fans) who are willing to help you become successful.

This is the second of several informational videos that I do for FREE – to help my fellow authors. The previous video was Steps to Success: Self-Publishing your Book: Want to self-publish but are confused by all the information out there? Don’t know where to start? This 43-minute slideshow with voice-over takes you through the A-B-C’s of publishing that first book. Or, if you have already published, it goes over the legal and marketing steps that I consider the most essential.
Need more advice for writing, publishing, or marketing your book? Check out my Writer’s Life blog posts. You can also subscribe to the blog to know when I publish another one in the Writer-help series.

Music is On My Way by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4163-on-my-way
License: http://creativecommons.org/licenses/by/4.0/