In July, I ran several ads with different email newsletter groups that target readers looking for deals.
Readers sign up for free to these email newsletters to receive a daily or weekly newsletter telling them about current book deals on Amazon (sometimes Barnes and Noble). Authors can advertise their book deals in them for a fee.
These groups require authors to have:
1.) An ebook version that will be put on sale during the dates of your ad.
2.) That your ebook is slashed by half in cost OR
3.) is priced at 99 cents (what they prefer).
4.) That your book is usually priced much higher $3.99 and up and is not a short story or novella. They want their readers to get “value for money.”
These are temporary sales to tempt readers to check out your book. Be aware it is unlikely you will make the money back on the ad money with the amount of books sold (selling a book at 99 cents on Amazon get’s the author about a 35 cents commission per book).
This ad serves two important purposes:
1.) gaining new readers who will be willing to check out your book since it is at a low risk price;
2.) market research.
For those signed up to the author newsletter you’ve already received my breakdown on how that sale went. I won’t go into all of that again here but highlight my thoughts about the campaign.
First, I would ONLY go with Bookbub. The others gained me very little traction and I received nothing back in marketing research I could use in the future.
Meanwhile, Bookbub gives you tons of data that will help you refine your understanding of who your Ideal Reader is as well as how to go forward with better campaigns. They also have methods where you can really target and focus your campaign (which I loved!).
Second, do your research before you get started. Sign up as a reader and start receiving their emails so you can see what they look like and how other authors are using it (pay attention to book descriptions and graphics).
Test market your ad with your social media and see what ad followers seem to like best. Know who your comps are (comparable authors whose readers would also like your book).
Third, get your ebook ready. Bookbub research shows that a book needs reviews in order to get traction. At the time of my ad, I had about 15 reviews on Amazon and I ended up selling 64 copies of my ebook due to this campaign.
Fourth, realize that you are looking to gain NEW readers who hopefully will like your low cost book so much they’ll come back for more! So a first book in a series would be ideal in order to get people hooked on your stories.
I will definitely be doing another Bookbub campaign for around when my audio book version of The Wicked Wolves of Windsor comes out. With all that I learned from the first ad I think this next ad will definitely gain me more readership and help the book ranking go up on Amazon.
If you have specific questions about Bookbub or these types of campaigns, feel free to ask it in the comments field of this blog.